At this year’s Euro Muscle Show 2025 in Amsterdam, the Bad Ass® booth stood out not only for its bold design, but above all for the raw strength and authentic atmosphere that define our brand.

Visitors had the chance to sample our products – from pre-workouts to amino acids. Everyone could experience what the taste of Bad Ass® truly means – bold, uncompromising, and created for those who don’t settle for less.

One of the most popular attractions was the strength zone, where attendees could test their limits by lifting a massive 200 kg barbell :)

We were also joined by our ambassadors, Paweł Kowalski and Łukasz Jurek “Kiler”, who were present throughout the weekend. They gladly spoke with fans, posed for photos, and shared their knowledge about training, supplementation, and athletic discipline.

Our sponsored athletes also took part in the meet & greet area, and appeared on the main stage during the discussion panel titled “Strength, Passion, Recovery – Two Worlds, One Goal”, alongside other featured guests: Mateusz “Tarzan” Leśniak, Marcin Zieliński, Michał Wesołowski, and Piotr Kułak. Their joint conversation was a chance to exchange experiences and offer inspiration from different paths of athletic development.

For those wanting to take something more than memories home – there was a special retail zone, where visitors could purchase selected Bad Ass® products at promotional prices.

Thank you to everyone who visited our booth. You’ve proven once again that the Bad Ass® spirit is alive – strong, bold, and ready for more. See you at the next event!